For an education provider, the trend of advertising to your email list is the way we’ve always done it. You have a program to advertise and voila – an email is sent.
With all the noise we hear and see though, not all of our emails are getting to the right people. You can reframe this by identifying who your target audience is and sending out information they would want to learn and stories that resonate with them.
Yes, we’ll have to advertise for programs and these should be the exceptions, not the rule.
It takes time to learn who your audience is and effort to craft meaningful messages to them – the end result is a more engaged and connected customer.
The best time to begin is today.