If you are going to a movie, you look at the Rotten Tomatoes score.
If you buy something on Amazon, you often look at the star ratings.
Even when I’m looking for a new movie to watch with my son, I look at Common Sense Media.
The rating system is everywhere.
Even when you are completing an evaluation for an education course, you have to fill out a rating, usually a scale of 1 to 5.
However, those ratings are not shared with attendees or prior to the next conference, potential attendees.
What if ratings were collated in order to show them to Nurses or Pharmacists before they decided to attend the conference or purchase the online course.
Ratings are similar to testimonials and it is also what people already expect at other websites. They are familiar with the system and the familiarity can build trust with your website since the audience knows what it means.
Photo by Kimberly Farmer on Unsplash