Connecting to Your Audience

What is the 20% of effort which can bring you 80% of your results?

Building a better connection to your audience.

In the past, our conference would send advertising to prior attendees when the conference was open for registration. We never sent anything meaningful in between conferences – merely interrupted them when we were ready.

This Summer is a good time to transition to a different way forward. A different path with consistent, relevant emails to help pharmacists provide safer and more optimized medication use, to meet the needs of their patients.

Our new steps start next week. I hope you consider starting your own new path too.

Photo by Austin Distel on Unsplash

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