When creating a education program, the three key touch points for your audience are:
Before the conference – how are you connecting to potential attendees?
During the conference – how are you connecting to attendees? This is where we spend the bulk of our time. (Let’s include planning education sessions in here)
After the conference- how are you connecting to attendees after the program?
The split is likely close to:
- Before 15%
- During 75%
- After 10%
What if the time spent shifted a little:
- Before 20%
- During 60%
- After 20%
What would you do with the extra time to connect with learners before and after the program?